Business Data Analyst
Business Data Analyst | City of London | Permanent
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The Business Data Analyst role is critical to the success of our Adobe marketing programme/projects, it provides critical support on the definition of data provisioning requirements project requirements, through to implementation in marketing applications.
What you’ll be doing:
• To manage the data the data provisioning process on behalf of Commercial Marketing, assuring data is transformed into actionable information made available to Adobe Campaign and Audience Manager end users.
• Support the delivery of data requirements in accordance with BI & Data Governance and ensure the data attributes are developed in line with definitions provided by the Commercial Marketing Team.
• When applicable, support the definition stage of a marketing project lifecycle, including validating source, mapping, profiling and cleansing considerations.
• To prioritise data requirements and represent them on a data development roadmap to jointly be managed with BI & Data Platform Owners and Decision Science
• To identify overlapping requirements across multiple customer engagement activities and projects in order to ensure dependencies are identified and synergies capitalised, where appropriate.
• To act as the point of reference for stakeholders throughout the data development lifecycle, govern and assure development and overview testing once the data attributes and solution is in development.
• Work closely with business stakeholders and system integrators to define clear business needs and translate these into technical requirements.
• Facilitate and contribute to successful user acceptance testing and data validation to confirm requirements are met.
• Manage data Provisioning into Adobe Campaign and Audience manager assuring quality on a daily basis
• Knowledge transfer into Commercial Marketing teams to enable them to leverage data assets
• Produce and maintain data model artefacts ensuring both version and release management controls
• Map, amend and document the disaster recovery process and all possible scenarios for inbound and outbound data flows.
Experience we’d like you to have:
• Requirements: Proficient knowledge of requirement engineering processes and analysis
• Process & Data Modelling: Knowledge and application of some of Use Stories, Process Maps, Data Flows and Diagrams, Customer Journeys
• Proficient analytical and problem solving skills
• Demonstrate strong stakeholder engagement and management
• Ability to successfully facilitate groups of business leads and external parties – some of whom may be more senior
• Ability to translate information and successfully convey that information to a variety of stakeholders at all levels
• Strong team working skills inspiring trust and acting as a catalyst for success
• Flexible - able to change direction on a programme if required for delivery
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